Find books about web analytics at a library:
+resources and best practices
Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
Web analytics is the study of online behaviour in order to improve it. (from wikipedia- http://en.wikipedia.org/wiki/Web_analytics)
The Official WAA Definition of Web Analytics:
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. http://www.webanalyticsassociation.org/aboutus/
+where to start
bit.ly allows users to shorten, share, and track links (URLs).Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata.
Oct 22nd, 2009 by Guy Kawasaki
Alexa is a search and rank site that shows hot trends and popularity of sites and search terms. You can see a list of the most popular sites in the world, based on global rankings — something only Alexa can provide you. Popular sites by country is another Alexa exclusive. For example, if you want to know what sites people in Brazil like to visit, you can find out. Perhaps the most powerful Top Sites feature is located in the "By Category" tab, where you can see lists of top sites in thousands of different categories. Say that you are interested in "extrasolar planets;" Alexa has a category for that: Science > Astronomy > Extrasolar Planets. There you'll find a list of 33 different sites about extrasolar planets — all sorted by popularity. Top Sites by Category is a great way to discover new sites. Alexa also provides trafficranking to let users know how popular, in some cases even trusted, a site is.
Create a Listening Dashboard for your Organization
This month's Net2 Think Tank question asks, "How do you stay up-to-date online?" There are so many blogs, news sources, and conversations happening at the same time, every day, and the chances that you'll be able to find them all without trying is pretty unlikely. There are hundreds of millions of blogs according to Technorati, and that's just blogs! Think of all the places your organization's name, staff, projects, programs or focus area could come up in the news, in campaigns, or in online conversations.
To stay on top of it all, I suggest you create a listening dashboard for your organization - and here's how to do it!
Web Analytics Association
Visit their best practices section for articles on web analytics, for websites, widgets and more:
Friday, November 13, 2009
How would you like to have 24-hour a day access to a dedicated assistant who is focused exclusively on your site's analytics? Your assistant would be so diligent and detailed that they wouldn't miss a thing. Sound too good to be true? We're giving you one. Say "Hello" to Analytics Intelligence.
The Trouble with (Bad) Metrics by Laura S. Quinn Friday, September 18, 2009: http://www.idealware.org/blog/2009/09/trouble-with-bad-metrics.html
common sources of confusion: http://en.wikipedia.org/wiki/Web_analytics#Common_sources_of_confusion_in_web_analytics
Web Analytics Discussion Group (on Yahoo! Groups)
Eric T. Peterson, author of Web Analytics Demystifiedis now moderating a discussion group of individuals interested in a variety of Web analytics related topics. You can view a sample of the discussion and join in on the forum here.
+standards in field
is an open source survey application: http://www.limesurvey.org/
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers. It is afree resource provided by Google.
piwik is an open source (GPL license) web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak… and so much more.
Yahoo! Web Analytics
"Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience."
Woopra is a real time analytic and web-tracking tool.
Urchin Software Inc. is the company and technology that Google acquired in April 2005 and went on to become Google Analytics. Urchin software is a downloadable web analytics program that runs on a local server (Unix or Windows). Urchin software is a licensed product and therefore must be purchased (currently $2,995 per installation), and it provides a much deeper, broader array of analytic tools- best for larger companies and organizations. http://www.google.com/urchin/
a full-service analytics package. Read Steven Walling's positive review from Read Write Web here: http://www.readwriteweb.com/enterprise/2009/08/webtrends-9-google-analytics-eat-your-heart-out.php