Ecology movement
"The global ecology movement is one of several new social movements that emerged at the end of the sixties; as a values-driven social movement, it should be distinguished from the pre-existing science of ecology. The movement's growth has been stimulated by a widespread acknowledgement of an ecological crisis of our planet. Its story has run alongside the environmental narratives that have reached popular consciousness."

Click here to read more from Wikipedia on the ecology movement: http://en.wikipedia.org/wiki/Ecology_movement Amy Sample Ward