Energy conservation is the practice of decreasing the quantity of energy used while achieving a similar outcome of end use. This practice may result in increase of financial capital, environmental value, national security, personal security, and human comfort. Individuals and organizations that are direct consumers of energy may want to conserve energy in order to reduce energy costs and promote economic, political and environmental sustainability. Industrial and commercial users may want to increase efficiency and thus maximize profit. - Wikipedia at: http://en.wikipedia.org/wiki/Energy_conservation Amy Sample Ward