General
Greenwash (a portmanteau of green and whitewash) is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.[1] It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.[2]
Findings
- Clegg, Brian. 2009. Eco-logic: Cutting Through the Greenwash: Truth, Lies and Saving the Planet. London: Eden Project. ISBN 9781905811250.
- Greer, Jed,
- How Greenwashing Works at HowStuffWorks
- Tools Of Greenwashing: Adverts - Article from The Unsuitablog, an anti-greenwashing blog
- Beware of Greenwashing:
- Bush Administration's Clear Skies Initiative, which environmentalists have argued actually weakens air pollution laws.[15]
- Google has been
Resources
Where to start
Of all the People & Organizations involved with Greenwashing, who knows most? What are the best contacts for people just starting out on this topic?
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People & Organizations
Here are all the People & Organizations working on Greenwashing:
click here to add your organization (don't forget to indicate that they focus on Greenwashing)
Supporting Foundations and Affinity Groups
click here to add your foundation or affinity group (don't forget to indicate that they focus on Greenwashing)
Other
- ^ "Definition of Greenwashing". Terrachoice.com. http://www.terrachoice.com/Home/Six%20Sins%20of%20Greenwashing. Retrieved 2009-09-11.
- ^ "LP: 'The biggest
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