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Greenwashing+standards in field

Examples:

  • Google has been criticized for claiming its data centers are extremely energy efficient, while refusing to publish any figures on this topic because such information could aid its competitors (an example of the Sin of No Proof).[16]
  • Many food products have packaging that evokes an environmentally friendly imagery even though there has been no attempt made at lowering the environmental impact of its production.[17]
  • An article in Wired magazine alleges that slogans are used to suggest environmentally benign business activity: the Comcast ecobill has the slogan of "PaperLESSisMORE" but ComCast uses large amounts of paper for direct marketing. The Poland Spring ecoshape bottle is touted as "A little natural does a lot of good", although 80% of beverage containers go to the landfill. The Airbus A380 airliner is described as "A better environment inside and out" even though air travel has a high negative environment cost. [18]

http://en.wikipedia.org/wiki/Greenwash#Examples