The key to a successful approach to Microphilanthropy is the ability to deal with a large number of small interactions efficiently. Really Simple Social Action is one model that seeks to layer micro philanthropic activities on top of much of the Web 2.0 architecture, including syndication, tagging, blogging, and categorization.

If a successful approach also includes implementing a fundraising drive that utilizes microphilanthropic resources connected to a specific charity, the approach must also include a structure or "middleman" technology that allows for an effective, efficient aggregation and distribution of microphilanthropic donations. Microphilanthropy can be more easily focused and expanded if a collective, pre-existing, culturally accepted and in-place system harnassed the positives without the negative costs and multitude of transactional issues. An example of such a structure may be defined as the macrophilanthropic model and may be seen at macrophilanthropy.com.

http://en.wikipedia.org/wiki/Microphilanthropy 4/17/09