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Multivariate Testing for Websites+context
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Multivariate Testing for Websites+definitions
In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous split tests or A/B tests performed on one page at the same time. Split tests and A/B tests are usually performed to determine the better of two content variations, multivariate testing can theoretically test the effectiveness of limitless combinations. The only limits on the number of combinations and the number of variables in a multivariate test are the amount of time it will take to get a statistically valid sample of visitors and computational power.
from: http://en.wikipedia.org/wiki/Multivariate_testing (04/23/09)
Multivariate Testing for Websites+where to start
Multivariate Testing for Websites+best practices
Google Releases API for Website Optimizer: A/B & Multivariate Testing for All
Written by Jolie O'Dell / October 20, 2009 ReadWriteWeb
http://www.readwriteweb.com/archives/google_releases_api_for_website_optimizer_ab_multi.php
Making the Right Decisions with Multivariate Testing by Alison Cherry & Joanna Miles of BeaconFire(web article written for nten blog: http://nten.org/blog/2009/04/16/making-right-decisions-multivariate-testing
4/16/09
Multivariate Testing for Websites+lessons learned
Designs of Experiemnts: http://en.wikipedia.org/wiki/Multivariate_testing#Design_of_Experiments
References
- ^ Josef A. Mazanec and Helmut Strasser (2000). A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations. Springer. ISBN 3211834737. http://books.google.com/books?id=fA3YyQm8rLMC&pg=PA171&ots=dCIGXKK6L2&dq=%22multivariate+testing%22&as_brr=3&sig=Golefq6a0hDV-F62naRyn7AEjX8.
- ^ WilsonWeb.com, Conversion/Testing: 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages, by Sumantra Roy, 06/05/2007
- ^ http://judah.webanalyticsdemystified.com/2007/07/web-analytics-and-data-collection-the-page-tag.html "Web Analytics Demystified", "Web Analytics and Data Collection: The Page Tag", By Judah Phillips
- ^ MarketingNPV , 3 Ways to Accelerate Your Learning Process
- ^ Webpronews.com, Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method, by Matthew Roche, 07/26/2004
External links
Multivariate Testing for Websites+standards in field
Limesurvey is an open source survey application: http://www.limesurvey.org/
Twitter search is a powerful listening tool that provides real time search results. Learn more by watching Twitter search in plain English by Common Craft: http://www.youtube.com/watch?v=jGbLWQYJ6iM
