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Topic

Nonprofit Communications - Outreach

Nonprofit Communications - Outreach+context

see also:

Social Networking for Nonprofits

Communications and Technology for Foundations

Social Media

 

Tools and approaches to relations and engagement with between nonprofits and the public.

 

+resources and best practices

Nonprofit Communications - Outreach+background

Click here to read about the different 501(c) organization types from Wikipediahttp://en.wikipedia.org/wiki/501%28c%29#Types  Amy Sample Ward

Click here to read about nonprofit laws in the US from Wikipediahttp://en.wikipedia.org/wiki/United_States_of_America_non-profit_laws Amy Sample Ward

Nonprofit Communications - Outreach+definitions

A nonprofit organization (abbreviated "NPO", or "non-profit" or "not-for-profit") is an organization whose primary objective is to support an issue or matter of private interest or public concern for non-commercial purposes. Nonprofits may be involved in an innumerable range of areas relating to the arts, charities, education, politics, religion, research, sports or some other endeavor. - Wikipedia at: http://en.wikipedia.org/wiki/Nonprofit_Organization



501(c) is a provision of the United States Internal Revenue Code (26 U.S.C. § 501(c)), listing twenty-eight types of non-profit organizations exempt from some Federal income taxes. Sections 503 through 505 list the requirements for attaining such exemptions. Many states reference Section 501(c) for definitions of organizations exempt from state taxation as well. - Wikipedia at: http://en.wikipedia.org/wiki/501%28c%29



Human communication refers to the social interaction of giving and receiving information for the purpose of not only understanding, but also facilitating social connection. - Wikipedia at: http://en.wikipedia.org/wiki/Communication

Communication is the sharing of knowledge by a number of means. These include visual methods such as sign language, auditory, such as voice and music, and physical, such as touch. - Wikipedia at: http://en.wikipedia.org/wiki/Communications



Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share. - Wikipedia at: http://en.wikipedia.org/wiki/Outreach Amy Sample Ward

Nonprofit Communications - Outreach+where to start

Nonprofit Communications - Outreach+best practices

Email Campaigns That Work for Nonprofits

NTEN Blogs 11/02/09 Denise Moorehead, Third Sector New England

http://nten.org/blog/2009/11/02/email-campaigns-work-nonprofits

 

Social Good Podcast Series

Chronicle of Philanthropy

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at . Look for new installments on the first Thursday of every month.

http://philanthropy.com/media/audio/socialgood/

 

Create a Listening Dashboard for your Organization

by Amy Sample Ward for NetSquared

This month's Net2 Think Tank question asks, "How do you stay up-to-date online?"  There are so many blogs, news sources, and conversations happening at the same time, every day, and the chances that you'll be able to find them all without trying is pretty unlikely.  There are hundreds of millions of blogs according to Technorati, and that's just blogs! Think of all the places your organization's name, staff, projects, programs or focus area could come up in the news, in campaigns, or in online conversations. 

To stay on top of it all, I suggest you create a listening dashboard for your organization - and here's how to do it!

http://www.netsquared.org/blog/amy-sample-ward/create-listening-dashboard-your-organization

 

 

June Holley and The Art of Being Rhizomatic (The Practice of Network Weaving)

Beth Kanter Beth's Blog

http://beth.typepad.com/beths_blog/2009/10/june-holley-and-the-art-of-being-rhizomatic-the-practice-of-network-weaving.html

 

Click here for information about outreach via the internet from Coyote Communications: http://www.coyotecommunications.com/outreach/promote.html


Click here to read about e-newsletters as a communications tool from Charity Vilalge: http://www.charityvillage.com/cv/research/rofr36.html or from Grassroots Fundraising Journal: http://www.grassrootsfundraising.org/magazine/feature23_1.html

 

Ways to Be Human at a Distance

October 23, 2009 Chris Brogan

http://www.chrisbrogan.com/ways-to-be-human-at-a-distance/

Phoebe Owens

 

Communications and Marketing

Part of the Nonprofit Good Practice Guide. Includes topics such as legal considerations, marketing, planning, public & media relations, technology, and written & oral communication, which are further divided into subcatagories, where you can find the link to each resource.

http://www.npgoodpractice.org/Topics/Marketing/Default.aspx

Kate Cassidy

 

Kivi Leroux Miller has a blog, newsletter and other pubs about nonprofit marketing.

Here's a link to her website, which includes her blog and publications, trainings, etc.:

http://www.nonprofitmarketingguide.com/resources/

Here's a list of blogs she recommends:

http://www.nonprofitmarketingguide.com/blog/blogs-i-read/

Marie Deatherage

 

Brainerd Foundation has a list of recommended communication resources and strategies:

http://brainerd.org/resources.php

Marie Deatherage

Nonprofit Communications - Outreach+issues

Don't Over Invest in Your Website

NTEN blogs, Angus Parker, WiserEarth

 

Nonprofit Communications - Outreach+lessons learned

Getting Attention

Author: Nancy Schwartz
"The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing." http://www.gettingattention.org

Social Edge
Click here for "Ten Steps to Stronger Nonprofit Communications":  http://www.socialedge.org/discussions/marketing-communication/ten-steps-to-stronger-nonprofit-communications-march-2005/view

Benton Foundation
Click here for a lessons learned and best practices toolkit for strategic communications: http://www.benton.org/publibrary/toolkits/stratcommtool.html

Nonprofit Communications - Outreach+standards in field

Spitfire Strategies
Click here to download the Smart Chart and writable materials to help in assessing communication campaigns:  http://www.spitfirestrategies.com/recommends/21

Click here to download "Breaking Through to Great: smart strategies for developing winning communications campaigns" s.com/ pdfs/spitfire_break_final.pdf">Download

 

Creating Video Content

a Meyer Memorial Trust New Media Seriess Event

Held March 9, 2007, at the Hollywood Theatre in Portland, OR. Attendees learned about telling their story and the digital video format. Click here to read the notes and see links: Creating Video Content


Marie Deatherage

Nonprofit Communications - Outreach+Attached Documents


Nonprofit Communications - Outreach+other

National Committee for Responsive Philanthropy
Click here to download "Rural Philanthropy: Building Dialogue from Within" written by Rachael Swierzewski in 2007:  http://www.ncrp.org/publications/RuralPhilanthropy2007.asp

Amy Sample Ward
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