Nonprofit Communications - Outreach
Nonprofit Communications - Outreach+context
see also:
Social Networking for Nonprofits
Communications and Technology for Foundations
Tools and approaches to relations and engagement with between nonprofits and the public.
+resources and best practices
Nonprofit Communications - Outreach+background
Click here to read about nonprofit laws in the US from Wikipedia: http://en.wikipedia.org/wiki/United_States_of_America_non-profit_laws Amy Sample Ward
Nonprofit Communications - Outreach+definitions
A nonprofit organization (abbreviated "NPO", or "non-profit" or "not-for-profit") is an organization whose primary objective is to support an issue or matter of private interest or public concern for non-commercial purposes. Nonprofits may be involved in an innumerable range of areas relating to the arts, charities, education, politics, religion, research, sports or some other endeavor. - Wikipedia at: http://en.wikipedia.org/wiki/Nonprofit_Organization
501(c) is a provision of the United States Internal Revenue Code (26 U.S.C. § 501(c)), listing twenty-eight types of non-profit organizations exempt from some Federal income taxes. Sections 503 through 505 list the requirements for attaining such exemptions. Many states reference Section 501(c) for definitions of organizations exempt from state taxation as well. - Wikipedia at: http://en.wikipedia.org/wiki/501%28c%29
Human communication refers to the social interaction of giving and receiving information for the purpose of not only understanding, but also facilitating social connection. - Wikipedia at: http://en.wikipedia.org/wiki/Communication
Communication is the sharing of knowledge by a number of means. These include visual methods such as sign language, auditory, such as voice and music, and physical, such as touch. - Wikipedia at: http://en.wikipedia.org/wiki/Communications
Nonprofit Communications - Outreach+where to start
Nonprofit Communications - Outreach+best practices
Email Campaigns That Work for Nonprofits
http://nten.org/blog/2009/11/02/email-campaigns-work-nonprofits
Social Good Podcast Series
Chronicle of Philanthropy
Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at afine@demos.org. Look for new installments on the first Thursday of every month.
http://philanthropy.com/media/audio/socialgood/
Create a Listening Dashboard for your Organization
by Amy Sample Ward for NetSquared
This month's Net2 Think Tank question asks, "How do you stay up-to-date online?" There are so many blogs, news sources, and conversations happening at the same time, every day, and the chances that you'll be able to find them all without trying is pretty unlikely. There are hundreds of millions of blogs according to Technorati, and that's just blogs! Think of all the places your organization's name, staff, projects, programs or focus area could come up in the news, in campaigns, or in online conversations.
To stay on top of it all, I suggest you create a listening dashboard for your organization - and here's how to do it!
http://www.netsquared.org/blog/amy-sample-ward/create-listening-dashboard-your-organization
June Holley and The Art of Being Rhizomatic (The Practice of Network Weaving)
Beth Kanter Beth's Blog
Click here for information about outreach via the internet from Coyote Communications: http://www.coyotecommunications.com/outreach/promote.html
Click here to read about e-newsletters as a communications tool from Charity Vilalge: http://www.charityvillage.com/cv/research/rofr36.html or from Grassroots Fundraising Journal: http://www.grassrootsfundraising.org/magazine/feature23_1.html
Ways to Be Human at a Distance
October 23, 2009 Chris Brogan
http://www.chrisbrogan.com/ways-to-be-human-at-a-distance/
Communications and Marketing
Part of the Nonprofit Good Practice Guide. Includes topics such as legal considerations, marketing, planning, public & media relations, technology, and written & oral communication, which are further divided into subcatagories, where you can find the link to each resource.
http://www.npgoodpractice.org/Topics/Marketing/Default.aspx
Kivi Leroux Miller has a blog, newsletter and other pubs about nonprofit marketing.
Here's a link to her website, which includes her blog and publications, trainings, etc.:
http://www.nonprofitmarketingguide.com/resources/
Here's a list of blogs she recommends:
http://www.nonprofitmarketingguide.com/blog/blogs-i-read/
Brainerd Foundation has a list of recommended communication resources and strategies:
Nonprofit Communications - Outreach+issues
Don't Over Invest in Your Website
Nonprofit Communications - Outreach+lessons learned
Getting Attention
Author: Nancy Schwartz nancy@nancyschwartz.com
"The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing." http://www.gettingattention.org
Social Edge
Click here for "Ten Steps to Stronger Nonprofit Communications": http://www.socialedge.org/discussions/marketing-communication/ten-steps-to-stronger-nonprofit-communications-march-2005/view
Benton Foundation
Click here for a lessons learned and best practices toolkit for strategic communications: http://www.benton.org/publibrary/toolkits/stratcommtool.html
Nonprofit Communications - Outreach+standards in field
Spitfire Strategies
Click here to download the Smart Chart and writable materials to help in assessing communication campaigns: http://www.spitfirestrategies.com/recommends/21
Click here to download "Breaking Through to Great: smart strategies for developing winning communications campaigns" s
Creating Video Content
a Meyer Memorial Trust New Media Seriess Event
Held March 9, 2007, at the Hollywood Theatre in Portland, OR. Attendees learned about telling their story and the digital video format. Click here to read the notes and see links: Creating Video Content
Nonprofit Communications - Outreach+Attached Documents
Nonprofit Communications - Outreach+other
Click here to download "Rural Philanthropy: Building Dialogue from Within" written by Rachael Swierzewski in 2007: http://www.ncrp.org/publications/RuralPhilanthropy2007.asp
Amy Sample Ward

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