Founded in 2001, Reel Grrls is a unique after-school media & technology training program that empowers girls to critique media images and to gain media technology skills in a safe, open environment, mentored by a network of multi-cultural women media professionals. Each year, 100 girls go through our program and graduate with valuable skills in video, audio, and web production. We believe that it is important to give young women the skills to critically evaluate the media they are exposed to and then to empower them to produce their own media. As media plays such an influential role in our global society, we believe that if women and girls are to achieve equality and advancement in today's world they must be taught to be media literate.

During the six-year history of Reel Grrls, we have developed an internationally acclaimed program that has been showcased as a "model that works" in the field of Youth Media. Our student productions have been screened at the Sundance Film Festival-Gen-Y studio, The Hong Kong and Korean International Film Festival, Hamptons International Film Festival, San Diego Film Festival, MediaRights Online Festival and others. We have also been highlighted in The National Endowment for the Arts report on successful arts programs as well as in the national "Youth Today" publication article on youth and media. In 2003, the American Library Association recommended our Reel Grrl video as one of the top ten videos of the year for young adults, as a result of which we have been distributing our video to libraries across the country.