Social Media
Social Media+context
A video called "Social Media in Plain English" by Common Craft
See also:
+resources and best practices
Social Media+definitions
Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social media can take many different forms, including text, images, audio, and video. - Wikipedia at: http://en.wikipedia.org/wiki/Social_media
Amy Sample Ward
Social Media+where to start
Social Media+best practices
Social Good Podcast Series
Chronicle of Philanthropy
Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at afine@demos.org. Look for new installments on the first Thursday of every month.
http://philanthropy.com/media/audio/socialgood/
Gear Up for Giving
is a month-long series of social media tutorials, to help nonprofits and their supporters understand how to use key tools and techniques to create awareness, catalyze civic action and cultivate new supporters and donors for their causes. http://www.casefoundation.org/social-media-tutorials
10 Ways to Support Charity Through Social Media
July 14th, 2009 | by Josh Catone for Mashable.com: http://mashable.com/2009/07/14/support-charity-sosg/
June Holley and The Art of Being Rhizomatic (The Practice of Network Weaving)
Beth Kanter Beth's Blog
The POST Method: A systematic approach to social strategy
by Josh Bernoff | December 11, 2007| http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
Ways to Be Human at a Distance
October 23, 2009 Chris Brogan
http://www.chrisbrogan.com/ways-to-be-human-at-a-distance/
Over 400 Hospitals use Social Media
by Ed Bennett on October 28, 2009
http://ebennett.org/over-400-hospitals-use-social-media/
How to create a social media strategy document that identifies options and opportunities
Social Signal 27 October, 2009
50 Online Applications and Sites to Consider
August 5, 2008 Chris Brogan
http://www.chrisbrogan.com/50-online-applications-and-sites-to-consider/
Social Media+issues
Social Media Policies
PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online.*
It's easy. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.
PolicyTool has been developed by rtraction in collaboration with Harrison Pensa lawyer David R. Canton, one of Canada's leading authorities in internet and technology related legal issues.
http://socialmedia.policytool.net/
Commentary & Opinion: Social Media Can Open Door to Philanthropy's Future
11-04-09 by Larry Blumenthal, director of social media strategy, Robert Wood Johnson Foundation
http://www.foundationcenter.org/pnd/commentary/co_item.jhtml?id=272300003
Are small businesses chugging social media Kool-Aid?
October 15, 2009 by Caroline McCarthy CNET
http://news.cnet.com/8301-13577_3-10376022-36.html?part=rss&subj=news&tag=2547-1_3-0-20
Why Your Social Media Marketing Isn't Working and What You Can Do About It
July 6 2009 by AnnaLaura Brown
How Social Media Has Changed Us
Mike Laurie 1/06/2010 Mashable.com
http://mashable.com/2010/01/07/social-media-changed-us/
Social Media+lessons learned
Measuring Organizational Influence In Social Media
10-28-09 John Kelly and Ken Deutsch, Morningside Analytics for NTEN
http://nten.org/blog/2009/10/28/measuring-organizational-influence-social-media
On women and social media:
BLOGHER FINDS WOMEN ONLINE TWICE AS LIKELY TO USE BLOGS OVER SOCIAL NETWORKING SITES AS TRUSTED SOURCE OF INFORMATION; SHIFT AWAY FROM TRADITIONAL MEDIA CONTINUES
Second Annual Study Confirms Growing Influence of Social Media Among U.S. Women
04/28/09
How a Small Nonprofit Used Social Media & Crowd-Sourcing to Win the 2009 Global Giving Challenge -
frogloop Home~Care2’s blog for nonprofits - frogloop - "The goal was simple. Earn a permanent spot on the GlobalGiving website by raising at least $4000 online from 50 individual donors in three weeks. Win up to $6000 in additional bonuses for out-fundraising the 70 other participating organizations." Here's a case study from Jared Schwartz about how Critical Exposure used social media to fundraise and campaign.
Social Media+standards in field
Beth Kanter's Twitter Primer: http://bethkanter.wikispaces.com/twitter_primer
Beth Kanter leads group in overview of social media tools that enable networking and community building for individuals, groups, and nonprofits.
Contact Beth
- email: beth@bethkanter.org
- blog: http://beth.typepad.com/
- wiki: http://bethkanter.wikispaces.com
Resources from presentation:
View/Download Beth's presentation here: http://bethkanter.wikispaces.com/Meyer+Memorial+Trust
Defining Social Media
- The Machine is Us/ing Us by Michael Wesch:
A music video that explains Web2.0 in less than 5 minutes: http://www.youtube.com/watch?v=NLlGopyXT_g
- What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
- TechSoup's Complete Collection of Web2.0 for Nonprofits Articles
http://www.techsoup.org/toolkits/web2/
Social Media and Marketing & Fundraising
- Ten Ways to Promote Your Business With Social Media by Robin Good
http://www.masternewmedia.org/online_marketing/social-media-marketing-smm-smo/online-marketing-strategies-tools-10-ways-social-media-marketing-20070525.htm
- The Top Social Media Marketing Blogs
http://moblogsmoproblems.blogspot.com/2007/06/viral-gardens-top-25-marketing-blogs_13.html
- Fundraising 2.0 Presentation and Blog Post by Steve Bridger
http://www.nfp2.co.uk/2007/06/09/fundraising-20/
- Using Online Social Networks to Build Buzz for Your Cause
http://www.slideshare.net/jcolman/using-online-social-networks-to-build-buzz-community-support-for-your-cause
Adoption Strategies
- Full Circle Online Interaction Blog by Nancy White
http://www.fullcirc.com/weblog/onfacblog.htm
- Web 2.0 and Nonprofits: Notes from the Real World
Guest Author Post on Read/WriteWeb by Beth Kanter: http://www.readwriteweb.com/archives/non-profits_and_web_20_real_world.php
- Beth’s Blog: Adoption Challenges of Web2.0 for Nonprofits
http://beth.typepad.com/beths_blog/2ndwave/index.html
Social Media Metrics
- Social Media Metrics Wiki
http://socialmediametrics.wikispaces.com
Blogs http://bethkanter.wikispaces.com/Organizational+Blogs
Tagging http://nptag.wikispaces.com/
Wikis http://bethkanter.wikispaces.com/wiki
Flickr
- Beth's Blog: Nonprofits and Flickr Wiki
http://bethkanter.wikispaces.com/flickr
Social Networking Sites
- Resource List
http://bethkanter.wikispaces.com/Social+Networking+Resources
- Beth's Blog: Facebook Posts
http://beth.typepad.com/beths_blog/facebook/index.html
- Beth's Blog: LinkedIn Posts
http://beth.typepad.com/beths_blog/linkedin/index.html
- Beth's Blog: MySpace
http://beth.typepad.com/beths_blog/2007/03/solidariti_peop_2.html
- Beth's Blog: Interview with Carie Lewis, HSUS - Using Social Networking Sites With Campaigns
http://beth.typepad.com/beths_blog/2007/06/using-social-ne.html
- Beth's Blog: Twitter and Nonprofits
http://beth.typepad.com/beths_blog/twitter/index.html
- Twitter Resource Sheet
http://bethkanter.wikispaces.com/twitter+recent
Fundraising Widgets http://personalfundraising.wikispaces.com
Session Notes
Thanks, Beth! We can all add notes here from the session and ask questions to continue the conversation.
Keynote: Beth Kantor Keynote notes
Social Media+Attached Documents
What is All This Tweeting About?
11/06/2008 a Meyer Memorial Trust New Media article about a foundation's use of twitter and a list of handy resources on the web
Social Media+other
Location-based social Media
4-29-2010- a New Media Blog post from Meyer Memorial Trust
http://www.mmt.org/blog/getting-geosocial
Top 5 Must-Read Social Media Books
November 13th, 2009 | by Steve Cunningham Mashable

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