Make YouTube YourTube

Amy Sample Ward presents to breakout session participants the ins-outs and alternatives to spreading messages in video.

Resources from presentation

Download Amy's slides here: http://www.mmt.org/newmedia/YouTube101907.pdf

YouTube’s Broadcast Your Cause area for nonprofits: http://youtube.com/nonprofits

Flip Video Spotlight Program website and application information: http://www.flipvideospotlight.com/

Website enabling nonprofit organizations to present new videos and existing media assets to new audiences: http://www.dogooder.tv/

Session Notes

I really liked this VIDEO session, and I learned a lot.

At first I was a little intimidated by the whole idea of making a video, and so I was glad to hear that we didn't have to be making videos all of the time!

Highlights

• You can have a 30 second version of your video, especially helpful with media outreach
• You can have a 2 minute version of your video for your blog
• AND a 5 minute version at an event

Youtube's nonprofit program allows you to use Google Checkout, for FREE through 2008!

You can geotag your video to use with Google Earth to bring attention to locality

You can upload your video, not just on youtube/google video and yahoo video, but also on Dogooder tv : http://www.dogooder.tv and Our Media: http://www.ourmedia.org.

And if you have a stellar powerpoint, you can use this to make a video too!

One of the most exciting things that I learned was about the Flip Video Spotlight Foundation: http://www.flipvideospotlight.com, that is giving away a million videocameras over five years, starting this December (2007)!

YAY!!!!

An example of video embedded in a website (that I played with yesterday) is here: http://www.cwsor.org/photo_gallery.htm

For making a video, you can use tv footage of an interview with someone from your nonprofit, also, you can go to Portland Community Media: http://www.pcmtv.org and get featured on their "Face to Face Community Matters" program, which is what we did, and you can also get volunteers to make a video for you. So many ideas! By Mazarine Treyz: mailto:writer@melisander.org

Thanks Mazarine! I added/edited a couple lines of yours :)

Additional Points

You do not have to "host" or otherwise store your videos on your organization's server or whomever hosts your organization's site. YouTube takes the video file burden for you.

As far as video editing goes... YouTube allows you to "remix" or edit your movie (for free) after you have uploaded it. You can also go with any number of free web-based tools including (but not limited to, do a search and you will get many):

• Jaycut - http://jaycut.com
• Eyespot - http://www.eyespot.com/
• Jumpcut - http://www.jumpcut.com/
• Cellsea - http://video.cellsea.com/
• Flecktor - http://www.flektor.com/

Examples

Here is a great example of using YouTube (and even linking back to blogs!): http://www.youtube.com/watch?v=lgmKEAsfgok

Amy Sample Ward